Airbnb launched Icons on May 1st, 2024 with a continuous rollout since. As Creative Program Director & Production Lead at Hogwash Studios, I led a team of 8+ agency producers through the production of 15+ iconic stays and experiences throughout the world. Our team concepted and produced this series of work alongside our amazing partners and the team at Airbnb.
The list of credits goes on forever but special thanks to the wonderful team at Airbnb, our experiential partners Toy&Robin and Verb, along with my fellow mighty hogs at Hogwash Studios.
Happy to share the launch of Icons has won a series of awards including:
Silver Clio for Creative Effectiveness
Diamond SABRE for Super Achievement in Brand-Building
Reggies Gold for New Product or Service Launch
Reggies Silver for Experiential Marketing
Reggies Silver for Entertainment Marketing