Intuit Presents: Life-ing
Life-ing captures the financial hang-ups, setbacks, and surprise lessons that quietly push us into adulthood — the exact stories that power great stand up sets. We partnered with real comedians to turn real money moments into short, highly shareable videos for social. It’s isn’t financial education. It’s relatable storytelling. I was tasked with producing a comedy show from scratch, casting both comedians and a real life audience. We captured the show and turned it into 20x social clips alongside designed static and animated assets.
Client: Intuit
Agency: Kin Creative
Co-Founder: Kwame Taylor-Hayford & Sophie Ozoux
Sr Producer: Klair Siciliano
Jr Producer: Denyvi Rose
Creative Leads: Luke Zacherman & Will Galperin
Sr. Designer & Animator: Emily Suvanvej
Director of Production & Lead Cam Op: Daniel Phakos
2nd Cam Op: Jason Vasquez
Sound Recordist: Tony Leonardo
1st AD: Hash Sesay
Photographer: Ahmed Gaber
Photo Assistant: Walaa Yassin
Production Designer: Melissa Stammer
Art Coordinator: Quin Nichols
Lead Set Dresser: Marie Bedross
Art PA: Kyle Crew
Editor: Michelle Gold
Sound Mixer: Jack Straton